🩺 Healthcare · Health Awareness

Doctor Diaries
321K+ Views on a Single Reel

A Meta Ads health-awareness campaign for Dr. Malik Arshad Hussain Raan, Consultant Surgeon & Ex-Head of Department of Surgery, now based in Manchester, UK. The "Doctor Diaries" page builds public trust through health education content - including blood donation awareness.

👨‍⚕️ Personal Brand 🎬 Reels-First Strategy 🩸 Blood Donation Awareness

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Client

Dr. Malik Arshad Hussain Raan

Consultant Surgeon

Location

Manchester, UK

Also practiced in Ireland & Pakistan

Service Provided

Meta Ads Management

Health awareness content strategy

The Challenge

Building Public Trust as a Doctor

Dr. Raan wanted to build a credible public health-awareness presence rather than run direct clinic ads - reaching a wide general audience with genuine, shareable health content instead of a hard sales pitch.

Our Strategy

Reels-First Health Content

We built the "Doctor Diaries" page around short, high-value health-awareness reels - starting with a blood donation awareness video - optimized for Meta's Reels distribution to maximize organic-feeling reach beyond just followers.

The Results

Flagship Reel Performance

"Blood Donate Karein, Kisi Ki Zindagi Bachane Ka Zariya Banein" — published June 9

321,071

Total Views

225,278

Unique Viewers

201

Interactions

1.4x

Avg Views / Viewer

Engagement Breakdown (201 total)

👍 Reactions188

🔖 Saves9

↗️ Shares3

💬 Comments1

How People Found This Content

🎬 Reels67.9%

📰 Feed17.5%

🔎 Other14.4%

Reels-first distribution drove the vast majority of reach - validating the short-form video strategy.

Key Takeaway

Genuine, value-first health content - built for Reels distribution - reached over 225,000 unique people and drove strong engagement without a single paid boost being necessary for this post to travel this far organically.

Want to Build Trust Like This?

Whether you're a doctor, clinic or personal brand - let's build a content strategy that earns attention.

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Doctor Diaries321K+ Views on a Single Reel